One of my speech teachers in college was former Navy Captain, Sheldon Hayden, who taught me a lot about communicating. He was well suited to the task, having been trained as one of Dale Carnegie?s first instructors. He shared with me a winning, three-part formula for persuading anybody to buy anyt...

Want to break into the petite modeling industry but wondering if you have what it takes to succeed? There are lots of magazine and commercial modeling opportunities for good modeling jobs. Take this quiz to find out if you qualify to be the next top face in the petite modeling industry. Answer hone...

Several years ago I worked with a CPA who wanted 20 new clients. We came up with a great direct marketing campaign that brought in 10 leads per 1,000 letters. His closing rate was 10%, so after his first few clients came on board, we calculated that acquiring new clients was costing him between $5...

It seems to be a phenomenon. You try Google AdWords Select, your ad gets ?disapproved? by the powers that be at Google, you count your losses and give up. It doesn?t have to be that way. There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The secon...

Interview with Steve Coscia discussing professionalism in the HVAC and other service industries: Today we have Steve Coscia, author of ?HVAC Customer Service Handbook?, speaking with us. Steve?s book gives service professional the strategies and techniques required to deliver world-class customer s...

Consulting Vs Selling, How we can make sales by not doing selling but consulting. As we know, everybody loves to buy but hates to be sold. We need to engage in non-manipulative selling, and ask deeper questions that will make the sale. View Yourself As A Consultant One particular self-image posses...

Straight from Google? ?Google Sitemaps is an easy way for you to help improve your coverage in the Google index. It?s a collaborative crawling system that enables you to communicate directly with Google to keep Google informed of all your web pages, and when you make changes to these pages.? It?...

Every human body is different and a personal trainer will know exactly how to not just get a human body into proper shape but also shape the body into the desired form. A personal trainer knows that while guys may want to ?bulk up?; a girl might want to slim down. A good personal trainer will know w...

Here`s an amazing quote from Time magazine: ?At birth a baby?s brain contains 100 billion neurons, roughly as many nerve cells as there are stars in the Milky Way.? My first thought was after reading this was ?Wow, we get all that power and hardware with no owner?s manual or instruction booklet!? Ha...

Don`t be embarrassed when it comes to advertising. Sell yourself and you will succeed. Without advertising, there is no exposure, and without exposure, there is no business. Don`t expect people to just find your site or store and give you business. Be creative. Money is not the only solution to ...

Over the years, I?ve paid a lot of attention to how companies recruit computer programmers. During that time, I?ve noticed how managers frequently make hiring decisions that seem to make sense in the short term, but which result in long-term chaos. I?ve seen the kind of havoc that this can wreak, ...

Let`s face it, when most people think of IT professionals, the image that comes to mind is the guy or girl with the glasses huddled behind a myriad of computer monitors, incapable of communicating with anyone other than their keyboard In today`s competitive IT marketplace, this person also is exactl...

By a show of hands, how many of you grew up as a kid saying to yourself, ?I can?t wait to grow up until I become a salesperson?? Why do people go into sales? Here are some reasons people have given to me and sales managers when they apply for a sales position: ? I don?t know what else to do in life...

Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Considering how pervasive advertising is in our daily lives, it`s no surprise that people have such extrem...

Far too often, business owners think of advertising when they are trying to market their business to certain demographics. If your goal is simply to put your message in front of a broad range of people for a very brief moment as they are flipping through the pages of a magazine, watching TV, or duri...

Rotation A smart organization will rotate its annual convention across the map. This strategy not only allows you to meet in all regions where your membership is based, but it also benefits membership growth and recruitment in addition to keeping the meeting fresh in terms of climate, attractions, t...

Job-hunting is not the most exciting thing in the world but you can make it easier. The key is organization. Keep a record of companies you have applied and any contacts that may or may not have with them. One of the first things you need to do be creative in your resume writing. The appearance of ...

As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone`s favorite special event, brochures, press releases and talk-show mentions? Especially when you`d rather have a public relations...

Traditionally, road freight has dominated the UK transportation industry. However, according to industry experts, sea freight offers significant advantages over road transport. They believe that these advantages will gradually erode the industry?s reliance on the roads forcing it to re-evalua...

Using all of your senses, to help you test how your people are feeling in your business, is a learned skill. Once you start to use it, your abilities to notice become refined and you have a background sensor working for you, day after day.

As a precursor to having the quick route into how y...

It seems like the perfect time to balance your checkbook, or to catch up on a little light reading, or to call your best bud and have a chat. But you don?t dare do any of these happy things, because, no matter how you cut it, you?re still at work! How can you justify making your personal vacation pl...

Think about the last time you feel asleep behind the wheel. Dangerous, isn?t it? Even if it?s just for a split second, nodding off while driving puts you and the other drivers at risk. But even when you?re not driving, it?s still possible to fall asleep behind the wheel. The conversatio...